Before waiting in line, tackling the crowds, and opening up your wallet this holiday weekend, mentally prepare yourself for the shopping frenzy of Black Friday by exploring the neuroscience behind why we buy.
Category Archives: Decision-Making
October
10
neurophilosodiction
posted by jasonakeller
Neuroscientists and philosophers swim together in a pool of loaded words and phrases: “consciousness”, “free will”, “attention”, “decision making”, and so forth. Because defining these concepts is important to both fields, semantic debate tends to muddy the water. For instance, do we have free will? Don’t worry…I’m not here to convince you that my view […]
June
18
Do monkeys play fair? Staging an ultimatum game in the ultimate social primate
posted by Ashley Juavinett
Every now and then, my roommate will lean in the frame of my door and pose a simple scenario: “Will you mop the floors if I wash the dishes?” I usually respond positively to the ultimatum (I really can’t stand doing dishes), and when the moment is right, put on some Enya and graciously clean […]
How mice decide: Stimulation of striatal D1 and D2 neurons bias choice in opposite ways
posted by Matt Boisvert
“It is our choices, Harry, that show us what we truly are, far more than our abilities.” –Dumbledore “We are our choices.” –Jean-Paul Sartre The question of how animals make decisions based upon prior experiences has plagued neuroscience since the field’s inception. An animal wants to make a decision in such a manner that it […]
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