Tag Archives: neuromarketing

July 16

Truly Blissful Brains

[En Español] It’s not uncommon for beverage advertisements to make far-fetched claims. Coca Cola “calms jumpy nerves,” Vitamin Water is “nutritious,” and Gatorade will turn you into Michael Jordan. Within the past few years, a new brain-branded league of products has entered the beverages aisle, creating conflict within a neuroscientist like me. While I’m excited […]