Tag Archives: hyperconnectivity

June 28

Synesthesia: The sky, the number 7, and sadness are all blue

If you were shown the shapes below and told that one is called a “kiki” and the other a “bouba,” which name would you attribute to which shape? Between 95 and 98% of people agree that the more rigid shape is “kiki,” and the curvy one is “bouba.” This is not because they learned these names […]