[En Español] It’s not uncommon for beverage advertisements to make far-fetched claims. Coca Cola “calms jumpy nerves,” Vitamin Water is “nutritious,” and Gatorade will turn you into Michael Jordan. Within the past few years, a new brain-branded league of products has entered the beverages aisle, creating conflict within a neuroscientist like me. While I’m excited […]
Tag Archives: Cognition
How Does Exercise Improve the Brain?
posted by Melissa Galinato
When I started college, my best friend and I started a regular workout schedule to evade the infamous freshman fifteen. The odds were already out of my favor when I started to work at the dining hall right next to my freshman dorm. We were not as intense as Olympic runner Allyson Felix pictured above. […]

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